Reflecting on Trualta’s Transformative 2023
2023 was an incredible year for Trualta, filled with growth, key hires, new platform features, and thousands of more confident caregivers. Let’s take a moment to reflect on what Trualta accomplished over the past year.
Milestones in Expansion
Expanding Reach: To date, Trualta has helped caregivers across 32 states, catering to diverse demographics within urban, suburban, and rural settings.
Strategic Partnerships: This year we partnered with the government, several large health plans, and healthcare providers, reinforcing our standing as the leading caregiver support platform.
Evolution of Platform Features
Community Features: In 2023 we unveiled a suite of community-driven features that are available to caregivers in certain regions:
- Chat Rooms: This year we introduced a chat room feature which serves as a forum for different caregiving topics. Caregivers can post about their own experiences, share tips, and learn about what others are going through.
- Virtual Support Groups: Our virtual support groups emerged as vibrant hubs. Ninety-nine percent of participants reported lower isolation following a four-session cohort (with a notable 75% caregiver retention rate).
- Webinars: Garnering an average of 200 registrations per event, our interactive webinars resulted in a 96% knowledge acquisition rate and an 82% decrease in isolation post-engagement. Notably, topics centered around caregiver wellness experienced a 10% surge in attendance.
- Care Coaching: Caregivers who need urgent one-on-one support can access Trualta’s Care Coaching feature for personalized assistance and guidance.
Diversity and Rebranding Initiatives
Language Accessibility: July marked the launch of Trualta’s Spanish portal, curated to ensure cultural relevance and inclusivity.
“Better DaysTM” Branding: Embracing a narrative centered on incremental improvements in caregiving experiences, the “Better Days” ethos emphasizes:
- Easier interactions with the person you care for
- A sense of control in your caregiving tasks
- Moments of your own self-care
- A pleasant experience with your care recipient
- Finding silver linings wherever they may be
- Comfort knowing you’re doing the best you can
Diverse Content Spectrum
We continue to address a spectrum of caregiving scenarios, from supporting grandparents raising grandchildren to aiding individuals with Intellectual and Developmental Disabilities (IDD), and broadened our offerings to encompass a wider range of caregiving dynamics.
Celebrating Company Achievements and Governmental Support
Milestones in Company Growth
Hiring Key Leaders: Trualta hired Chief Revenue Officer Nastran Andersen and Chief Technology Officer Shahzad Zafar to help drive Trualta’s continued growth.
Graduating Milestone: Trualta graduated from Invest Ottawa’s IO Accelerator, which provided great mentorship and community support since the company’s early days.
Envisioning the Road Ahead
We are excited to continue helping caregivers have “Better Days” in 2024 and to expand our reach and features so that we can support even more caregivers. Stay tuned for our next blog post in which our CEO Jonathan Davis will look ahead to what’s in store for the coming year.
