Privacy Policy

Privacy Policy

Online Privacy Policy

This Privacy Notice applies to customer information that Trualta Inc. (“Trualta” / “We” / “Us”) collects through this website and its subdomains, and all pages hosted herein, including the Trualta digital resource platform (the “Platform”). Please review the following text to understand our protocol with regards to personal data and how we treat it. By visiting and its subdomains you are providing your acceptance and consent to practices outlined here, and we may additionally ask for your explicit acknowledgement and consent on portions of the website.

1. Information We Collect

We collect your information from the following sources:

1.1 information you give us when you fill out forms, such as when registering for an account, customer service inquiries, and surveys;

     1.2 information that you or an affiliated company or hospital has provided in order to identify you and provide you with access to the Platform;

     1.3 information from other sources, such as companies that help us to update our records; 

     1.4 information that we collect automatically when you visit our website, such as information about your browser settings and other information collected through cookies; and 

     1.5 information that we collect automatically when you visit and use our Platform, such as navigation history on the Platform, length of time spent on certain pages and features, whether you have watched certain videos, and other usage statistics. 

2. How We Use and Disclose Your Information

     2.1 We do not sell or rent your personal information to third parties.

     2.2 We use your information to provide products and services and to manage our business operations. For example, we use your information in order to answer your inquiries, authenticate you when you sign into online services, develop and improve the Platform, and to analyze our business operations and website performance.

     2.3 We use information about your activities and habits on the Platform to provide automated suggestions of content and other features that may be of interest to you. 

     2.4 We combine all the information we collect other than information relating to your browsing history.

     2.5 We share information with our affiliates who may be outside of Canada and may be subject to laws that are different from those in Canada.

     2.6 We use third parties to assist us in our operations. We may share your information with these third parties in order to provide services to you such as services updates and notice of new offerings.

3. Your Choices

     3.1 The Preference Center allows you to change your communication preferences with respect to e-mail newsletters and notifications of special offers and products.

     3.2 You may also close your account if you want to withdraw your consent from our further use of your information. We may, however, retain information about your previous transactions for audit purposes, to ensure the integrity of our data and to fulfill legal requirements.

4. How to Contact Us

If you have a privacy question or concern, please contact us at: and its subdomains.

Detailed Privacy Policy

In this Privacy Notice, the terms “we“, “our” and “us” mean Trualta Inc. and generally refer to us and our website. The “Platform” refers to the Trualta digital resource platform which is intended for caregivers to develop their home care skills. 

     1. About Us

This website and its subdomains is operated by Trualta Inc. We are located at:

7 Bayview Station Rd

Ottawa, ON, K1Y 2C5, CA

We have appointed a Chief Privacy Officer who is accountable for our personal information handling practices. Our Chief Privacy Officer can be reached at

     2. Effective Date and Scope

This Privacy Notice is effective as of June 15, 2019.

This Privacy Notice governs our practices with respect to personal information we collect through the following websites and online applications: 

  • and its subdomains 
  • The Trualta Platform

     3. What Personal Information Do We Collect?

Personal information is information that identifies you or could be combined by us or our service providers and affiliates with other information to identify you. This information includes your name, personal e-mail address, your home address, your home telephone number, your personal cellphone number, your occupation, place of work, your education and work history, your image, and may include your age, your income and other similar information when associated with you. Personal information may also be information containing details as to whether you have opened our promotional e-mails or how you have used our website, if we can associate that personal information with you. 

We collect personal information from you when you create an account, enter a contest or promotion, communicate with us using our web forms to make a request or ask a question, submit a product review, take a survey or otherwise submit personal information to us with your communication. For example, we will request credit card and other identifying information to process a credit card transaction when you purchase a membership or product through our website. 

We receive personal information about you from other sources. For example, we will receive information from credit card processors regarding whether the credit card details you gave us have been accepted or declined. We may also acquire information about you from other promotional or marketing companies with whom you shared your information and whom you have allowed to provide information to us.

We may also collect technical information when you visit our website or our Platform. For example, this information may include the IP address of your computer, which browser you are using to view our site, your operating system, the resolution of your screen, your location, browser language settings, which site you came from, and your searched keywords. It will not be combined with any other personal information collected through the site.

Finally, we will also collect technical information on our Platform such as navigation history on the Platform, length of time spent on certain pages and features, whether you have watched certain videos, and other usage statistics. This information is used to identify subjects and areas of importance on the Platform, to evaluate and develop portions of the Platform, as well as to deliver automated and personalized suggestions for further content. Sometimes we may use this information to identify certain Platform users and to contact those users to request additional feedback or information. We will not share any personal or identifying information that we obtain from the Platform with any third parties, and this information shall be exclusively used for internal evaluation purposes and for identifying and contact certain users directly, subject to the necessary consents. We may use information we obtain from the Platform in anonymized and aggregate form when working with external parties, but will take care to ensure that this data does not contain personal or sensitive information that can be used to identify any individual. 

     4. How Do We Use Your Personal Information?

We use your information to provide products and services and to manage our business operations. Some examples include:

          4.1 to register your account;

          4.2 to authenticate you when you log into your account;

          4.3 to fulfill your requests for services and resources;

          4.4 to communicate with you about your requests;

          4.5 to administer contests and promotions that you participate in;

          4.6 to recommend or to offer you other products and services based on your inferred interests;

          4.7 to communicate with you regarding customer service issues; and

          4.8 to protect the security or integrity of our websites and our business.

     5. How Long Do We Retain Your Personal Information?

We retain your personal information for as long as it is required to maintain your membership, or perform the purpose for which it was originally submitted. Personal information will be deleted and otherwise securely destroyed when it is longer needed, except for whatever record may be required by law. 

     6. Cookies

Our website uses cookies to distinguish and recognize visitors. Some functions of the website may not be available if cookies are disabled. For detailed information on our website’s cookies and the purposes for which we use them see our cookie policy at the following url: and its subdomains

     7. Personalized Offers and Web Analytics

We also automatically collect information when you visit our website and Platform in order to customize your experience. For example, we collect information about what site referred you to our website, your browser type, operating system type and version, language, and your Internet Protocol (“IP“) address. We also collect information about how you browse through our website, including logging the pages you visit and the amount of time you spend on certain pages. We use this information for a number of technical purposes to ensure that our pages load correctly in your browser, as well as to personalize our offers to you. We also use this information to improve our website. For example: 

     7.1 we use IP addresses to correct pages for your geographical location;

     7.2 we log the frequency of visits to certain pages on our website and how visitors navigate through our website in order to detect problems, improve our website and learn about what products and services are of interest to our customers;

     7.3 we use information about products that you have clicked on to make suggestions about other products or services that you might be interested in viewing; and

     7.4 we track whether certain types of promotional e-mails were opened by you and whether you sought information about a particular product or service in order to make inferences about other products and services you might be interested in.

     8. Your Ad Choices: Interest-Based Advertising

Our website may use small pixel files (small images) and cookies (small text files) to keep track of your browser so that you will be recognized when you visit other websites where our third-party ad management providers may show you advertisements from us based on your visit to our website. Some of these advertisements may be customized to particular products and services that you viewed or they may be based on inferences about products and services that you might be interested in. This is called “interest-based advertising”.

Please note that if you opt-out of interest-based advertising you may still see advertisements from us on other websites. However, they will not be customized based on your browsing history on our website. In addition, we will continue to customize our offers of products and services to you when you are on our website unless you block cookies from our website. If you block cookies on our website, certain functions, such as the “shopping cart” will not function properly because our website must recognize you as you move through the checkout process.

     9. Regarding Children and Minors

Our website and the services offered on our website are directed towards individuals that are the age of majority in Canada or their applicable jurisdiction, whichever is greater. We will not knowingly collect personal information about minors.

We do not allow minors (persons who are under the age of majority in their place of residence) to create accounts, make purchases or enter contests or promotions.

     10. Do We Disclose Your Personal Information to Others?

We may share your personal information with our service providers that help us with our business operations. For example, we may share information about your identity with our technical support team. We require our service providers to keep your personal information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf unless we or they have obtained your consent.

We may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of our business or as part of a corporate reorganization or stock sale or other change in corporate control.

We may also disclose your personal information if it is necessary for us to collect a debt from you or where we have reason to believe that it is relevant to the investigation or decision to investigate a breach of the laws of a province or territory of Canada, or a foreign jurisdiction, and we are legally required to do so.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

     11. Law Enforcement Requests

We will disclose personal information without your knowledge or consent if we receive an order, subpoena, warrant or other legal requirement issued by a court, tribunal, regulator or other person with jurisdiction to compel disclosure of your personal information. If we receive a request from a police officer or other law enforcement agency for access to your personal information in the course of an actual or potential investigation, our policy is to require the police officer or law enforcement agency to obtain an order, subpoena or warrant, unless the information is urgently required to prevent serious bodily injury or serious damage to personal property. 

     12. Storage Outside of Canada

Your personal information may be used or stored by us or our service providers outside of Canada. We require that our service providers safeguard your personal information. However, if your personal information is used or stored outside of Canada, it will also be subject to the laws of the country in which it is used or stored.

     13. Preference Centre

If you register for an account, you will have the option to choose what marketing and promotional e-mails and communications you receive from us. 

You can modify your information by logging into your account and making the requested changes. You cannot modify your email address.

     14. How Do You Access and Modify Your Personal Information or Make a Complaint?

If you have an account, log in to access and to modify the personal information stored with your account. If you have questions or concerns about other personal information collected by us and would like assistance accessing that information, please contact us at

Additionally, you may request to have your account closed and deleted by sending an email to Upon receiving such a request and verifying your identity and authorization we will mark your account for deletion, and if you do not re-activate your account within 90 days, we will permanently delete your account. Please note that we still maintain information that you provided to us for audit purposes or to comply with our legal obligations.

     15. How Do We Protect Your Personal Information?

We take administrative, technical and physical measures to safeguard your personal information against unauthorized access, unauthorized disclosure, theft and misuse. This includes limiting access of employees to, and the use of, your personal information through the use of passwords and graduated levels of clearance. We do not publish all of our security measures online because this may reduce their effectiveness. We take physical precautions to ensure that the computer servers on which your personal information is stored and archived are secure and that access to such servers is protected. We educate our employees with respect to their obligations to protect your personal information and we require our affiliates and any third-party service providers to take comparable steps to ensure the protection of any of your personal information that is shared with them.

Although we take precautions against possible breaches of our security systems, no company can fully eliminate the risks of unauthorized access to your personal information and no website is completely secure. We cannot guarantee that unauthorized access, hacking, data loss or breaches of our security systems will never occur. Accordingly, you should not transmit personal information to us using our website if you consider that information to be sensitive, or legally privileged.

     16. Links to Third-Party Websites and Social Network Plug-Ins

You may be able to access third-party websites through links available on our websites. You may also connect to social networks such as Facebook, Twitter, and Linkedin. These links are provided for your convenience. We do not have any control over those third-party websites and we do not provide any guarantee that the privacy practices of the hosts of those websites meet our standards. Your use of such third-party websites is at your own risk and will be governed by the privacy policies of those websites and not by this Privacy Notice. Do not transmit personal information using those websites without reading the privacy policies governing those websites.

You may create links between our website and social networking sites. If you do so, we may be able to publish updates about our products and services to your social network account through the links that you establish. You may terminate those links at any time by modifying your social network account.

If you are logged into a social networking site when visiting our page, your visit to our website will be personalized based on your social networking profile.

You may change the way social networking sites and our Sites interact by modifying your privacy settings in your social networking account. You can also log-out of your social networking account before visiting our website. For more information, please refer to your social networking site’s privacy policy, which governs your use of these social plug-in features.

     17. Updates and Notification of Change to this Privacy Policy

If there is any material change in our Privacy Policy the revised statement will be posted on this Site. Regardless of any changes we make to our Privacy Policy we will only use your personal information in accordance with the version of the Privacy Policy in place at the time you provided your information, unless you later give your express consent for us to do otherwise. 

     18. Notice to Persons Outside of Canada

This Privacy Notice is governed by the laws of Canada and the Province of Ontario. By submitting personal information to us, you understand that your personal information will be subject to the laws of Canada and Ontario.

Cookie Policy


In addition to any information that you choose to submit to us, we or selected third parties may use a variety of technologies that store or access information already stored on your personal computer, laptop, tablet, smartphone, or other electronic device whenever you visit or interact with our website.

The Information Collection Technologies

A few of the methods that may be used to store or access information already stored on your device include the following (and in the future other technology and methods may be developed and applied):

  • Cookies — a cookie is a text file placed on a device when a user visits a website. Cookies can be temporary (e.g., session) or permanent (e.g., persistent). They can also be first party (e.g., placed by us) or third party (e.g., placed by a third party advertiser or advertisements server);
  • Flash cookies — a Flash cookie (or locally shared object) is a data file placed on your device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your device. This can operate across all your browsers;
  • HTML5 — HTML5 cookies can be programmed through HTML5 local storage and do not require a plug-in; and
  • ETag or entity tag— an opaque identifier assigned by a web server to a specific version of a resource found at a URL that acts as a form of device identifier.

Information About Why We Use These Technologies

We use the technologies above in order to deliver, measure, and improve our website in several ways, including:

1. Authentication and Security

     1.1 to log you into your Account;

     1.2 to protect your security;

     1.3 to let you to view content with limited distribution; and

     1.4 to help us detect and fight spam, abuse, and other activities that violate the Website Terms and Conditions.

For example, these technologies help authenticate your login information and prevent unauthorized parties from accessing your account. They also let us show you appropriate content through our services.

2. Preferences

     2.1 to remember information about your browser and your preferences;

     2.2 to direct you to previously accessed content, or to identify new and unread content;

For example, cookies help us remember your preferred language or the country that you are in. We can then provide you with content in your preferred language without having to ask you each time you visit the website. 

3. Analytics and Research

     3.1 To help us improve and understand how people use our services; and

     3.2 to review the functionality of individual pages.

For example, we may optimize and improve your experience by using cookies to see how you interact with our services, such as when and how often you use them and what links you click on. We may use Google Analytics to assist us with this. 

4. Personalized Content

     4.1 To customize our services with more relevant content.

For example, local storage tells us your subjects of interest, and allow us to suggest programs and materials that are more appropriate to your field and experience. 

5. Advertising

     5.1 To help us deliver ads, measure their performance, and make them more relevant to you based on criteria like your preferences and visits to our ad partners’ websites.

For example, third parties use cookies and pixels to personalize ads and measure their performance. This helps advertisers provide high-quality ads and content that might be more interesting to you.

Third-Party Collection of Information

We have provided you with information above about the types of third party information storage or gathering techniques on our website. This information does not apply to applications, technologies, or sites that are owned and/or operated by other parties (such as app developers, third party advertisers or third party ad servers), even if they use our technology to store or collect data. This includes third parties that embed our technology in their apps or advertisements to facilitate download tracking or advertisement serving. 

We work with third parties to ensure that you are provided with the necessary information and are provided with the opportunity to make your choice. The relevant third party’s terms of use, privacy policy, permissions, notices, and choices should be reviewed regarding their collection, storage, and sharing practices since they may be different from ours.

Your Consent and Your Right to Refuse the Use of Information Collection Technologies

We obtain your consent to our information collection technologies by providing you with transparent information in our Privacy Policy and providing you with the opportunity to make your choice. You may review our full Privacy Policy here:  You have the right to object to the use of information collection technologies. 

Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Each browser you use will need to be set separately and different browsers offer different functionality and options in this regard. These tools may not be effective with regard to Flash cookies or HTML5 cookies. For information on disabling Flash cookies go to Adobe’s website. 

Please be aware that if you disable or remove these technologies some parts of our website will not work and that when you revisit our website your ability to limit cookies is subject to your browser settings and limitations.